Bassam Hallak
Bassam is the Global Director for the Label and Packaging Materials Asia Pacific division, Food segment. He is based in Australia. Hallak has more than 15 years of experience in the food packaging industry. Over the years, he has gained a wide understanding of food packaging trends globally and the key drivers behind the trends. Learn more about Bassam...
Dan Galovic
Dan joined Avery Dennison in 1998. Throughout his career at Avery Dennison he has held commercial and marketing roles in various divisions. Dan is currently responsible for Strategic Marketing Private Brands for the Label and Packaging division of Avery Dennison. Learn more about Dan...
Hans Eichenwald
Hans joined Avery Dennison in 1995 and has held various positions, including R&D Manager and Product Manager Variable Imprint Labels. As of 2010, Hans has worked as Senior Product Manager, Specialty Segments, for the Label and Packaging Materials Europe division. Hans brings more than 23 years of experience in research and development, chemical engineering, management and marketing to his position. Learn more about Hans...
Ophelia Gallagher
Ophelia joined Avery Dennison in 1987 and has held various positions, including R&D Executive Secretary and R&D Technical Specialist. As of 1999, Ophelia has worked as an Application Consultant, Avery Dennison Label and Packaging Materials. She is currently responsible for making product recommendations based on her knowledge and experience, taking into consideration appearance, performance and costs.
Mark Ruijgrok
Mark joined Avery Dennison in 2009 as the Global Beer Director for the Label and Packaging Materials Europe division. In addition to leading the company’s global strategy in beer, Mark also leads the European segment team for non-alcoholic beverages, and is actively engaged in the development and execution of pressure-sensitive labeling innovations. Learn more about Mark...
Fabien Bourgies
Fabien joined Avery Dennison in 2010 as the Global Director, Wine & Spirits, for the Label and Packaging Materials Europe division. Based in Luxembourg, he is intimately involved in developing and executing comprehensive marketing strategies focused on driving growth from cost-effective labeling innovations that maximize brand impact. Learn more about Fabien...
Jan ’t Hart
Jan joined Avery Dennison in 1988, and currently serves as the Global Business Director Pharmaceutical Segment for the Label and Packaging division. He manages the label material business for the Pharma Segment in Europe and worldwide. Learn more about Jan...
Key insights from the AWA International Shrink Sleeve conference
Posted by: Laura Clark on: May 7, 2012
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Looking to the future of shrink sleeve innovation and advancement, along with the growing global and regional market positioning, were some of the areas highlighted at the sixth annual AWA International Shrink Sleeve Conference in Cincinnati, Ohio recently.
Heat shrink sleeves continue to be the prevailing format with strong advances in the materials and application processes used for roll fed shrink, ROSO, stretch sleeve and the traditional shrink sleeve label variants that will stimulate the market for sleeve labeling and decoration. Roll- fed sleeves appear to be gaining credibility and are being recognized as an independent category. |
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How to Choose the Right Pressure-Sensitive Film Facestock
Posted by: Ophelia Gallagher on: March 6, 2012
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Label Application Decisions for the HPC, Food & Beverage, and Beer Markets
The impact of packaging can make the difference between success or failure of a product. The message a brand owner is trying to convey and the aesthetic appeal of the packaging are equally important. Not only the look and feel of the package, but also the quality of the label itself is essential for creating great shelf impact. The prime label plays a vital role in differentiation at the shelf—setting a brand apart from all the others by visually stimulating consumers as they make purchasing decisions in a matter of seconds. Pressure-sensitive film labels are becoming a must-have packaging choice, offering an exciting and versatile decoration solution for today’s packaging. According to “World Labels,” a new study from The Freedonia Group, pressure-sensitive labels accounted for 52 percent of the global label market in terms of volume in 2010, a share that is expected to increase further in the coming years. Read full article… |
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With Counterfeiting on the Rise, Brand Security Plays a Vital Role to Both Large and Small Brands
Posted by: Hans Eichenwald on: February 15, 2012
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Multi-layered anti-counterfeiting technologies help protect brand equity, consumer confidence and safety
According to the Counterfeiting Intelligence Bureau of the International Chamber of Commerce®, counterfeiting is one of the fastest growing economic crimes of modern time. Once a cottage industry, counterfeiting has become a sophisticated network of organized crime, accounting for 5 to 7 percent of world trade, worth an estimated $600 billion a year. Until relatively recently, the black and grey market economies did not pose a significant threat to brand owners. The black market operates illegally outside government-sanctioned channels with the buying and selling of goods and services, while commodities in the grey market are distributed legally, but through channels that are unauthorized by the original manufacturer—commonly referred to as diversion. Read full article… |
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Labeling and Packaging Are the Key Ingredients for Effective Brand Building and Product Positioning In the Wine and Spirits Category
Posted by: Fabien Bourgies on: January 13, 2012
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The wine and spirits category is one of the most competitive consumer markets. Crammed shelves, with products always faced at the edge, create a wall of differing brands all screaming for consumers’ attention. Whether a product is new or long established, brand building here must create trial and reinforce existing consumer relationships by advancing the product’s positioning. In this environment, labeling has to work harder than in any other consumer product location. It is all about shelf appeal and the ability to communicate product attributes. This is a difficult challenge by itself but added to this is the fact that according to industry sources, 70 percent of purchase decisions are made at the point of sale. As such, the ability of the product label to establish and reinforce an image about a particular brand of wine or spirits is vital to retail success. Read full article… |
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Private Label Quality Matches or Exceeds National Brand Counterparts
Posted by: Dan Galovic on: April 27, 2011
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Package design is key driver in capturing market share Private brands are here to stay. They continue to attract new and returning consumers, with quality as the common denominator. According to a recent study by Consumer Reports magazine, private brands either meet or exceed the quality of their national brand counterparts. Perhaps even more relevant is that private brands not only share same-level shelf space with their national brand counterparts, they actually hold the deed to the entire shelf. According to SymphonyIRI Group, in 2010, 99 percent of U.S. households bought private brands; 74 percent of private label shoppers rated the quality of private brands as good or better than name brands; and two out of three private brand shoppers decided which private brands to buy while they were shopping. Read full article… |
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Finding the Right Link
Posted by: Bassam Hallak on: March 10, 2011
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Food packaging for the modern consumer Innovative packaging is an effective tool that FMCG businesses can use to give their brands that all-important competitive edge. Products with outstanding shelf appeal have a greater chance of attracting the attention of consumers and encouraging them to make the decision to buy. While food companies continue to review the consumer trends that affect purchasing behaviours, it is important that they also examine global packaging trends, to develop successful strategies that enhance their product offerings while reducing costs. Finding the right link between consumer trends and packaging selection could determine the success or failure of a product line. Read full article… |
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